Greece Highgate enters Greece with Zafolia Hotel Athens
In September, the US hotel giant and France's Eternam jointly bought the 191-room hotel.
Tourism360
14 November 2026
1 min read
Φωτογραφία / Photo: Constantinos Kollias / Unsplash
In September (21/9/2026), Highgate and Eternam jointly acquired Zafolia Hotel Athens, a 191-key independent hotel in downtown Athens. The same family had owned and run it for nearly four decades.
The price was not disclosed. The deal was made through the Alcyon Hospitality Europe fund, which plans to deploy about €60 million over 18 months. All rooms and public areas will be renovated.
It is Highgate’s first investment in Greece.
What it means for Greece
Family-owned Athens hotels are passing to international funds that renovate and reposition them. For owners, that means there are buyers. It also means tougher competition for those who stay.
Source: Hotel Online · Summarised in our own words.
